To state the obvious, the automotive landscape is changing. Ongoing challenges like inventory shortages sparked by the chip shortage make it hard to know if dealers will be able to serve their customers how and when they want. Additionally, consumers’ approach to purchasing vehicles continues to evolve as more and more of the process goes digital. These dynamic force marketers to constantly reassess their strategies in an effort to quickly adapt. Of course, adaptation and change have always been part of the marketing environment, but in recent years, the pace at which this change occurs has rapidly increased.
The good news is that there are more ways than ever to connect with consumers. From linear television to social media to Advanced TV - and everything in between. As a result, marketers have ever-growing options when deciding how and where to connect with consumers. Moreover, these powerful connections can build impactful relationships with consumers that may last for years to come.
To continuously connect with consumers amidst these industry shifts, marketers can prepare by creating a plan for addressing change as it occurs. Here are the three steps marketers can take to reassess strategies each time a change happens to drive focus on maximizing results.